Before you ask.

No, and we want to be exact about that. The Founding Circle is a membership with an option to book at a locked rate. The founding release sells stays. There is no equity, no ownership, no share of revenue and no financial return of any kind.

Access, delivered today: the private group, the drawings, the documentary, the votes, and the option to book at the founding rate, 35% below the opening rate card, during the release. It is applied to your first booking if you make one. It is not a deposit on a stay, and it is not refundable as one, because nothing is being held for you yet. If the release never opens, the option lapses.

The release opens for 30 days once the land is under contract and the county has said yes. Not before. It sells single, dated stays inside a stated booking window: two midweek nights for about $775, three weekend nights for about $1,160, and eight whole-village two-night buyouts. Stays are fully refundable until we break ground. After that they convert to a transferable credit that never expires. The money funds the land and the pre-construction work: survey, engineering, architecture, permits.

Founding Circle memberships were delivered on payment and lapse. Release stays booked before groundbreaking are refunded in full. We publish the budget and the county paperwork as we go so nobody has to take our word for where things stand.

Page County, Virginia, the Shenandoah Valley, beneath Hawksbill Mountain, about two hours from Washington. We are choosing between wooded parcels between Stanley and Luray and are under contract on nothing yet. The founding list gets the parcel, the site plan and the drone footage the day we close. Drive times and what is nearby →

Two bedrooms and about 800 square feet for four guests, a wall of glass at the gable, a stove, a real kitchen, a washer and dryer, fibre or Starlink, a Level 2 EV charger, and on the deck a wood-fired sauna, a cedar soaking tub, a cold plunge and an outdoor shower. The full spec →

The design is a cedar soaking tub heated by wood. Virginia's health department has the final say on the exact equipment at a lodging property, and we have asked them in writing. Until they answer, we say soaking tub.

Three of the nine cabins will be pet-friendly, with a dog wash and a fenced run. Choose one of those when you book.

Fibre where the hollow allows it, Starlink where it does not; fast enough to work, easy enough to ignore. The commons hall seats a team of 36 at one table with a screen you can read. There is no television in the cabins, only a projector for the rainy night you want one.

The target is roughly eighteen months after financing closes. Every stay is booked into a stated window, with Monday, Wednesday or Friday arrivals, and members pick first.

The whole village, nine cabins for up to 36 guests with the commons hall, books as one reservation: about $10,710 for two nights at the opening rate card, and eight founding buyouts at 35% off in the release. Tell us about the group → and Henrik writes back within two days.

Nine cabins on one parcel is a campground special use permit under Page County's Chapter 128, heard by the Planning Commission and the Board of Supervisors after a formal pre-application meeting. We design to the county's standards from the start: a 20-foot emergency access road, one fire ring per cabin, full cut-off lighting, a local manager within 30 miles, and occupancy set by the Health Department from the sewage permit. What the county said →

Henrik Telle, who has run rentals for years, and whose father has rented out his hytte in Norway for longer. Not a developer. We publish the budget, the county paperwork, the schedule and the mistakes as we go, in the journal and on the channel.

Hytte, HIT-teh, is Norwegian for cabin: the small wooden house a family leaves for on Friday afternoon. Norway has around 450,000 of them. Hollow is Appalachian for the fold between two ridges where the creek runs and the road ends. The name is the idea: the Norwegian cabin habit, in a Virginia hollow, two hours from Washington.