Nine Scandinavian cabins in a Blue Ridge hollow, each with its own wood-fired sauna, soaking tub and cold plunge. Ninety minutes of highway, then a gravel road.
No payment, no obligation. We're building this in public and the founding list gets the plans, the site walk-throughs, and first pick of the calendar.
Hawksbill is the tallest mountain in Shenandoah National Park. Hawksbill Creek runs off it, down through Luray, and into the hollows on either side — the sheltered, wooded folds of land that give this part of Virginia its name and its quiet.
We are building nine cabins in one of them. Far enough from a town that you hear the creek at night. Close enough to Washington that you leave after work on Friday.
The small wooden house in the mountains or by the water that a Norwegian family leaves for on Friday afternoon. Norway has around 450,000 of them for five and a half million people. Most have a wood stove, a sauna or cold water to jump in, a view, and very little else, on purpose.
The sheltered fold of land between two ridges, where the creek runs and the road ends. Page County is made of them. Ours sits under Hawksbill, the highest peak in Shenandoah National Park.
Henrik's father has rented out his hytte in Norway for years. Henrik has run rentals in the United States for years. Hytte Hollow is the two put together: the Norwegian idea of a cabin, in a Virginia hollow, two hours from Washington.

Twenty-five feet of standing-seam metal on the flank, and the whole end of the cabin opening onto the trees.

Around 800 square feet. Sleeps four properly, not four uncomfortably. A deck with a wood-fired sauna, a cedar soaking tub and a cold plunge, and no neighbours in the sightline.

A hall with a long table and a chef's kitchen for when you want company, a fire terrace, and a trail to the ridge. Nine cabins under one booking for retreats and reunions.
No outside fund. The village is paid for by pre-booking stays before it opens, alongside a construction loan. It happens in two steps, and the first one is open now.
A one-time membership, delivered on payment. Not a deposit on a stay, not an investment. If the release never opens, the option lapses.
Opens once the land is under contract and the county has said yes. Not before.
The list gets the Founding Circle first. One email when it opens. Nothing else.
Page County, Virginia — the Shenandoah Valley, beneath Hawksbill Mountain, about two hours from Washington. We are under contract on nothing yet and will publish the parcel, the site plan and the drone footage to this list the day we close.
No, and we want to be exact about that. The Founding Circle is a membership with an option to book at a locked rate. The release sells stays. There is no equity, no ownership, no share of revenue and no financial return of any kind.
Access, delivered today: the private group, the drawings, the documentary, the votes, and the option to book at the founding rate during the release. It is applied to your first booking if you make one. It is not a deposit on a stay, and it is not refundable as one, because nothing is being held for you yet.
Stays sold in the release fund the land and the pre-construction work: survey, engineering, architecture, permits. They are fully refundable until we break ground. After that they convert to a transferable credit that never expires.
The target is roughly eighteen months after financing closes. Every stay is booked into a stated window, Mon, Wed or Fri arrivals, and members pick first.
Henrik, who has run rentals for years, and whose father has rented a cabin in Norway for longer. Not a developer. We publish the budget, the county paperwork, the schedule and the mistakes as we go, on the channel and here.
That is the design. Virginia's health department has the final say on the exact equipment at a lodging property, and we have asked them in writing. Until they answer, we say soaking tub.